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Generally, women’s sexuality has been stifled by most
cultures throughout most of known history. Currently in the U.S. sex culture, a
new wave of feminism has emerged that has been fueled by our media, of course.
Many young women in pop culture have proclaimed their new found feminism and
their proud feelings of sexual empowerment and liberation. They will dress how
they want, when they want to, and have sexual encounters with who they want,
how they want, and when they want to. They will dance however they want to in
front of whoever they want to, will post sexy ‘selfies’ all over the internet
because they are not ashamed of their bodies or sexuality, and if they so
choose will earn their living performing sexual acts. Other women have also
viewed choosing to use contraceptives and protection (condoms, spermicide,
etc.), and being able to navigate their world without fearing rape or sexual
assault as representative of sexual empowerment.
On the other hand, there has also been a wave of raised
awareness of sexual objectification, which we all know has long been prominent
and perpetuated in our media. Using terms such as ‘empowerment’ and ‘modern
female sexuality’ have become means of exploitation to sell goods and services.
Despite the fact that both men and women are targeted for sexual
objectification, because women are targeted more than men and for the sake of
brevity I will focus on the relevance of this issue for women. As a result of the
aforementioned exploitation, women constantly receive and internalize messages
such as, ‘you will only be sexy if you do this and you will feel sexy if you
wear that.’ The problem is that sexually objectifying standards and images are
masquerading around telling us all that its empowerment. That we should do what
they do, pose in pictures like they do, and think like they do so that we all
approve of each other’s bodies, and can be proud to be sexual beings who are
sexually desired, and enjoy bringing pleasure to others.
So then I wonder, how do we actually tell the difference
between sexual objectification and sexual empowerment? What does sexual empowerment versus
sexual objectification look like? Well, let’s think about defining these terms.
Sexual objectification has been defined as what occurs whenever a person’s
body, body parts, or sexual functions are separated out from the person,
reduced to the status of mere instruments, or regarded as if their body alone
were capable of representing the individual. Basically, this means that people
are treated as bodies…but still, how does that look different from sexual
empowerment? According to my own investigation of images in our media, there is
very little difference between sexual objectification and empowerment. A simple
‘google image’ inquiry would support my point.
Why is this important? As a review for most of us, research
tell us that the impact of the sexual objectification on women includes
increased chances for sexually transmitted infections, sexual assault and
violence, rape, and unplanned pregnancies, male partners who care little about
pleasing their female sexual partner, women neglecting their own sexual needs,
and overall dissatisfaction with sex. In addition, women are overly preoccupied
with their bodies, experience chronic body dissatisfaction, objectify
themselves, objectify each other, criticize each other’s bodies, and let us not
forget the slew of associated mental illnesses. What I find troubling and worth
further consideration is that knowing the impact of objectifying women, the
emergence of this faux feminism and its covert sexual objectification may
perpetuate the damage, creating more pervasive problems and negative outcomes
for women throughout the lifespan.
While the discussion I’ve presented here is not unfamiliar
to any of us, I feel that in a world where we are bombarded by exploitive
messages, I think it benefits us women to provide simple reminders to each
other that at the very least sexual empowerment should not require that you
abandon your own sexual needs and pleasure. Empowerment does not require that
you abandon your identity just to be visually pleasing to someone else. I think
as women, we should periodically ask ourselves questions such as, ‘What does
sexual empowerment mean to me?’ I believe that part of sexual empowerment is
having an awareness of the sexual environment, asking and answering questions
such as:
What is society telling me I should do?
What is society and media telling me about how to have sex and
who I should have sex with?
How do these messages make me feel about myself?
Are there laws about the sexual decisions I make? What are
they?
I also believe that part of sexual empowerment that benefits
developing young women is having knowledge about the potential consequences of
sexual behaviors, asking and answering questions such as:
What could happen if I do this?
What couldn’t happen if I do this?
What do I want out of sex? What pleases me?
What does my partner want out of sex? What pleases them?
In essence, sexual empowerment in a philosophical sense
ought to be regarded as a personal journey, and be a topic of discussion with
each other and with emerging young women, empowering each other more without
letting media create and dictate the conditions by which we approve of each other’s
sexuality. I encourage us to be women that that enjoy sex, not just bodies that
have sex.
Erchull, M. M., & Liss, M.
(2014). The object of one’s desire: How perceived sexual empowerment through
objectification is related to sexual outcomes. Sexuality & Culture, 18(4),
773-788.
Frederickson, B.L., &
Roberts, T.A. (1997). Objectification theory: Toward understanding women’s
lived experiences and mental health risks. Psychology of Women Quarterly, 2(2),
173-206. doi:10.1111/j.1471-6402.1997.tb001108.x
Grose, R.D. (2014). Sexual
Education Gender Ideology, and Youth Sexual Empowerment. Journal of Sex
Research, 51(7), 742-753.
Halliwell, E. Malson, H., &
Tischner, I. (2011). Are contemporary media images which seem to display women
as sexually empowered actually harmful to women? Psychology of Women Quarterly,
35(1), 38-45. doi:10.1177/0361684310385217.
Written by Adriana Doerr, B.A., B.S.W.
Written by Adriana Doerr, B.A., B.S.W.
BUt I think it is a two=edged sword. Women shop in most households and cater to the advertisements that are finally catered to them and men distrustful of equitable advertisements lean toward the feminine advertisements, being led to beleive it pertains to them.
ReplyDeleteThank you for the sharing such information with us. Tara Galeano, founder of Rediscovering My Body and Boulder Sex Therapy, is an Author, Speaker, Retreat Host, and Sexual Empowerment coach who has worked with women for over two decades to get their sexy back.
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